Defence Secretary Donald Rumsfeld said earlier this year the US was losing the propaganda war to its enemies.
The newly-established unit will use "new media" channels to push its message and "set the record straight", the Pentagon's Mr Ruff said.
"We're looking at being quicker to respond to breaking news, being quicker to respond, frankly, to inaccurate statements," he said.
A Pentagon memo seen by the Associated Press news agency said the new unit would "develop messages" for the 24-hour news cycle and aim to "correct the record".
The unit would reportedly monitor media such as web logs and would also employ "surrogates", or top politicians or lobbyists who could be interviewed on TV and radio shows.
i love the strategic placement of the quotes.
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